@Fran and I were talking on Tuesday about ways to help promote HWC Edinburgh, especially to people who might be interested in the web but aren't necessarily interested in coding / the technical side of the web. One potential audience is creatives: readers, writers, artists, makers and menders: anyone who loves to make things and might enjoy the web.
I'm curious if anyone has any ideas of how to reach this audience in Edinburgh. I am going to email a few bookshops (Typewronger at first, maybe Tills after, and maybe a few more) to see if we can put up a flyer or two to promote HWC.